iCAUR Singapore
A car brand launching in Singapore needed a site that looked like the global marques, shipped to a hard deadline, and could be run day-to-day by their own marketing team.
The brief
Chery Group’s new-energy brand iCAUR was launching in Singapore through Vertex Automobile. A vehicle launch needs a site that stands beside the global marques, lands on a fixed date, lets the marketing team change copy, imagery and campaigns without a developer, and delivers every test-drive enquiry to sales the moment it arrives. Agency mockups and briefs had to become a real, fast, editable website.
What we shipped
A full production build on Cloudflare’s edge: a cinematic multi-page brand site in iCAUR’s exact identity, vehicle model pages generated from a single template, an interactive colour explorer where the entire scene changes with the paint, and a PDPA-compliant test-drive flow that stores every lead, syncs it to the team’s spreadsheet and emails sales. Behind it sits the Content Studio — a bespoke CMS where the client edits every word, image and video but can never break the layout. Pages serve from an edge cache in about 4ms.
Built for: Automotive distributors and consumer brands that need a launch-grade site their own team can run — and the sales teams who live off its leads.
Inside the build
Every part, and what it does
A closer look at what was actually built — screen by screen, so you can judge the depth for yourself.
Model pages from one template
V23 and V27 are two instances of the same page template — rotating hero messages, a launch film, design philosophy, feature sliders for exterior, interior and safety, promotions, specifications and booking. The next model inherits all of it instantly.
- Three rotating hero messages, randomised per visit
- Exterior / interior / safety and tech sliders
- Launch promotion, full specs and booking per model
- EV and range-extender models from one template
Explore Colours — the car and its world change together
The showpiece. Pick one of seven factory colours and it does not simply repaint the car: the entire scene changes with it. Orange lives in a jungle, silver on a salt lake, black in neon Tokyo. Every colour gets its own art direction.
- Seven factory colours, each with a full scene
- Car and background swap in a single tap
- Built from the client’s "cool and sleek" brief
- Touch-friendly swatch strip on mobile
A test-drive pipeline that respects PDPA
Booking a test-drive captures the model, showroom and delegate details behind the exact consent language the distributor requires — then stores the lead, syncs it to the team’s Google Sheet and fires an email alert, so no enquiry sits unseen.
- Model and showroom selection with dual PDPA consents
- Every lead stored, synced and emailed
- Self-healing sync with per-lead retry
- WhatsApp float for instant conversations
Every word editable, the design untouchable
The Content Studio lists every page section with its headings, copy, images and video as editable fields, with simple accent styling, per-page SEO and "reset to original" everywhere. The client cannot break the layout, because the layout was never theirs to edit.
- Page-by-page sections mirroring the live site
- Text, images and video swappable — layout locked
- Per-page SEO titles and descriptions
- Reset any field to the approved original
Add a vehicle model in one click
When the next model launches, the client types a name and a page address — and a complete model page appears, built from the same template, already in the navigation and sitemap. Edits go live the moment they save, with no developer involved.
- Full page generated from the existing template
- Navigation and sitemap update automatically
- Every section then editable per model
- Changes live on the edge in seconds
See it running in production
This is a live client platform — everything above is in daily use.
Want something built to this standard?
Tell us what you have in mind and we'll put together a functional prototype of your project — free.