iCAUR Singapore
The Singapore launch website for iCAUR’s V23, with a Content Studio the client runs, enquiries that reach the sales team and an AI image studio.
- Client
- Vertex Automobile Pte Ltd
- Brand & market
- iCAUR · Singapore
- Engagement
- July–September 2026
- Our role
- Website build, CMS, integrations & launch
The brief
Vertex Automobile, iCAUR’s Singapore distributor, needed a launch website for the V23. It had to look like an international car brand, make enquiries easy and let the local team update the content themselves.
What we shipped
A responsive brand and model website, a Content Studio for the marketing team, enquiry capture connected to the sales team’s tools, and the “Imagine your iCAUR” AI image studio. The site went live on 18 September 2026.
Built for: Vertex Automobile Pte Ltd, for drivers, the marketing team and the sales team.
01 · The website
A launch website that carries the brand.
The client’s design agency supplied the brand direction and mockups. We turned them into a fast, responsive website with large vehicle imagery, film and clear routes to the V23.
The model page takes visitors from the car’s character to its colours, specifications and a test-drive enquiry. Mobile has its own layouts rather than a squeezed desktop page.
02 · The Content Studio
The team updates the site. The design stays intact.
Marketing can change text, images, films, specifications and news without rebuilding a layout. Each page is made of approved sections with editable fields, so every update still looks right.
New vehicle pages start from a shared template, and news has a draft-and-publish flow.
Approved design
Each page is built from approved sections.
Team edits
Marketing updates words, images and films.
Publish
Pages refresh with the design unchanged.
03 · Enquiries
Every enquiry reaches the sales team.
The test-drive form captures the chosen model and showroom with the visitor’s consent. Each enquiry goes to the sales team’s existing tools, with an email alert so nobody waits for a reply.
Enquire
The visitor picks a model and showroom.
Check
The form is validated and consent recorded.
Follow up
Sales receives the enquiry and an email alert.
04 · Imagine your iCAUR
An AI studio that keeps the car recognisably a V23.
Visitors describe a wrap or a scene, or pick a preset, and get their own V23 image to share. Official vehicle references keep the result true to the real car.
Registration, usage limits and moderation by the client keep the studio safe to run in public.
From brief to production · 2026
The delivery, and what it leaves the team with.
July
Design becomes a website
The approved mockups built as a responsive site with the Content Studio.
August
Connected features
Enquiry capture and the AI image studio.
18 September
Launch
www.icaur.com.sg goes live.
A launch site for a new brand
The V23 is presented with the polish of an international car brand, on every screen size.
Control for the local team
Marketing updates content without touching the design, and sales receives every enquiry.
A reason to engage
The AI studio gives visitors something to create and share.
Status at 23 September 2026: the website, Content Studio, enquiry capture and AI studio are live.
For your next project
Explore the services behind this work.
A brand website with a clear customer journey and content your team can maintain.
See how a structured CMS protects design while giving editors control.
Connect the enquiry on the website to the next step inside your business.
Services it proves
Where iCAUR Singapore is our example
Each of these service pages uses a part of iCAUR Singapore to show the work. Open one to see what we would build for you.
- Business & corporate websitesA live website for a vehicle brand, with a content studio the client’s own team edits and enquiries connected to their follow-up.
- App backend & APIsShows: Enquiries that reach salesTest-drive enquiries delivered to the tools the sales team already uses, with consent recorded.
- Community appsShows: Imagine your iCAURVisitors create and share their own images, each with its own share page, under the client’s moderation.
- Content & publication sitesShows: Content StudioThe client’s team edits text, images, films and news in a content studio, without touching the approved design.
Core systems
What this build is made of
These are systems we build repeatedly — each links to every other project that contains it, so you can compare implementations before deciding what you need.
Unique to this build
Built specifically for this project rather than assembled from the shelf.
V23 colour explorer
Seven official finishes, each shown on the vehicle in a matching scene.
Imagine your iCAUR
Visitors create and share their own V23 image.
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