Cadence
Class booking, memberships and a member community for a two-studio fitness brand, with a front desk, coach tools and a manager’s view of who might leave.
The brief
Boutique studios run bookings, memberships and cover on separate apps and spreadsheets. Members cannot see the rules until they are charged, and owners find out someone has left only when the payment stops.
What we shipped
A website with a live timetable and an intro offer, a member app for booking a bike or reformer, plans and progress, a community with moderation, a front desk for check-in and walk-ins, coach cover and leave, and a manager’s dashboard with retention.
Built for: Fitness, yoga, pilates and dance studios, and gyms that sell classes and memberships.
Inside the build
Every part, and what it does
A closer look at what was actually built — screen by screen, so you can judge the depth for yourself.
Timetable
Seven days of classes at both studios, filtered by studio, class type, time and coach.
- Book up to 7 days ahead
- Spots left and waitlists shown
- Intro offer with its terms
Book a bike or reformer
Members pick their spot on a map of the room, see which plan pays for the class and when free cancellation ends.
- Choose your own spot
- Plan balance shown
- Free cancellation until 12 hours before
Member app
The next class, check-in, classes left this month and challenges, on the phone.
- Next class and spot
- Classes left on the plan
- Challenge progress
Plans: freeze, change, cancel
Members manage their own membership. Freezing moves the renewal date, and cancelling shows the last day before it is confirmed.
- Freeze up to 56 days a year
- 30 days’ notice, shown up front
- Packs and memberships to buy
Progress
Classes taken, a weekly streak, milestones and personal records, with every chart also available as a table.
- Milestones with dates
- Weekly streak
- Personal records
Community
Members and coaches post, comment and join challenges. Anyone can report or block, and a post with three reports is hidden until it is reviewed.
- Posts and challenges
- Report and block
- Hidden after three reports
Front desk check-in
Today’s classes with a live roster. Staff check people in, promote the waitlist and sell to walk-ins.
- One-tap check-in
- First-class and injury notes
- Walk-in sale books the class
Coach cover and leave
Cover requests go only to coaches who can teach the class. The manager approves cover and leave, and booked members are told.
- Qualified, free coaches only
- Leave shows which classes need cover
- Members told of the change
Manager overview
Active members, monthly recurring revenue, fill rate, churn and intro-to-paid, with a list of what needs attention.
- The numbers owners ask about
- Revenue and fill rate by week
- What needs attention
Retention
Members who may leave, the reason the system thinks so, and a suggested next step for each.
- At-risk members ranked
- Why members cancel
- Intro offer funnel
Moderation
Reported posts with the reasons and notes. Keep, remove, warn or pause posting, and both sides are told the outcome.
- Reasons and reporter notes
- Keep, remove, warn or pause
- Outcome sent to both sides
Click through it yourself
Every screen above is interactive. No sign-up, nothing to install.
Behind the build
Researched first, then built
Before designing anything, we studied 12 sites: boutique studios in the US, the UK, Malaysia, Singapore and Hong Kong, and four studio booking platforms. Nothing was copied. Each finding below changed a decision.
Studied (12)
- Barry’s
- SoulCycle
- [solidcore]
- Psycle
- CorePower Yoga
- 1Rebel
- FLYPROJECT (Malaysia and Singapore)
- PURE (Hong Kong and Singapore)
- Mindbody
- Mariana Tek
- Glofox
- ClassPass
What we saw
What Cadence does
What we saw
Several studios make you choose a studio before they show any class.
What Cadence does
The live timetable is on the home page, with a studio switch and filters.
What we saw
Studios lead with a first-timer offer, and the best put its terms beside the price.
What Cadence does
One intro offer, 3 classes for RM 89 within 21 days, with the terms in the same place.
What we saw
Long price lists rarely show what one class costs.
What Cadence does
Seven products, each showing the cost per class and when it expires.
What we saw
The fairest studios publish clear late-cancel rules and waive the first one.
What Cadence does
Members see the exact outcome before they cancel, and the first late cancel in 30 days is waived.
What we saw
Booking platforms sell picking your bike or reformer as a core feature.
What Cadence does
Room maps for bikes, reformers and strength stations.
What we saw
Studios buy coach cover as a separate add-on app.
What Cadence does
Cover is built in, offered only to coaches qualified and free to teach.
What we saw
Studio software centres the manager on churn, trial conversion and fill rate.
What Cadence does
A manager overview with those three numbers, and a list of members who may leave.
Rules it follows
The business rules, built in
The prototype enforces each of these, so you can test them yourself.
Booking
- Booking opens 7 days ahead
- Unlimited covers up to 2 classes a day, and 8 a month covers 8 a cycle
- Members cannot book overlapping classes
Cancelling
- Free until 12 hours before class
- From 2 to 12 hours, the class counts (Unlimited: RM 20), and the first late cancel in 30 days is waived
- Under 2 hours, or a no-show: RM 35
Waitlist
- Up to 8 people, charged nothing while waiting
- Moves up automatically until 2 hours before class
- Anyone moved up inside 12 hours gets 60 minutes to cancel free
Plans
- Intro 3 classes for RM 89, single class RM 65, and packs of 5, 10 and 20
- 8 a month for RM 320, Unlimited for RM 499
- Freeze for 7 to 56 days a year, and cancel with 30 days’ notice
Community
- Three reports hide a post until a manager reviews it
- The manager can keep, remove, warn or pause posting
Connected roles
One action, every screen
Every role works on the same records, so one person’s action shows up for the others.
- 1
A booking appears on the front desk and coach rosters.
- 2
A cancellation moves the waitlist up.
- 3
A reported post lands in the manager’s moderation queue.
- 4
A cover request goes to qualified coaches, and approving it tells every booked member.
- 5
A coach’s leave opens cover requests for the classes it affects.
- 6
Changes to the booking rules apply across the app at once.
Services it proves
Where Cadence is our example
Each of these service pages uses a part of Cadence to show the work. Open one to see what we would build for you.
- Booking appsShows: Book a bike or reformerBooking a class and picking an exact bike or reformer, with the plan that pays and when free cancellation ends.
- Community appsShows: CommunityA studio’s member community: posts, comments and challenges, with report and block, and posts hidden after three reports.
- Fitness and wellness appsShows: ProgressProgress counted from classes attended: milestones, a weekly streak and personal records that only the member can see.
- Subscription commerceShows: Plans: freeze, change, cancelA membership the member manages: freeze days used, the next payment, change plan and cancel with the notice period shown.
- Membership systemsShows: RetentionMembers who may leave, why the system thinks so and a suggested next step, beside churn and the intro-offer funnel.
- HR systemsShows: Coach cover and leaveCover and leave for a fitness studio’s coaches: cover goes only to coaches qualified and free to teach, and the manager approves both.
Core systems
What this build is made of
These are systems we build repeatedly — each links to every other project that contains it, so you can compare implementations before deciding what you need.
Unique to this build
Built specifically for this project rather than assembled from the shelf.
Pick your spot
Members choose a bike, reformer or station when they book.
Fair cancel rules
The outcome is shown before cancelling, and the waitlist moves up on its own.
Retention watch
Members who may leave, why, and what to do next.
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