A logo and brand that look right everywhere you use them

What a brand identity includes

A logo on its own does not tell anyone how your website, invoices and posts should look. An identity does. It is the logo with its versions, a colour palette with a role for each colour, two typefaces (one for headings, one for reading), and the rules that keep them consistent when different people produce material.

Each colour gets a job: the main brand colour, an accent for buttons and highlights, the colours for text and backgrounds. We check that text and buttons meet contrast standards, so the brand stays readable on a phone in sunlight and for people with weaker eyesight.

Designed for where it will be used

Most logos are designed large and used small. Before anything is final we try it where it will actually live: a website header, a phone's home screen, a round WhatsApp profile picture, an invoice, a name card, a signboard seen from across the road, and a one-colour version for stamps and embroidery. A logo that only works on a white slide is not finished.

How we design it

We start with your business, your customers and the names you compete with, then look at how the strongest brands in your field present themselves, so yours stands apart rather than blending in. We show a few distinct directions, each already tried on real uses, and develop the one you choose until every version works.

Names matter too. When we create a new brand we check that the name reads well in English and Malay, is not already taken by a business in your field, and has a domain and social handles available. Our own flagship brands went through the same checks.

Brands we have created

Every flagship build on our work page carries a brand we created from scratch: a café group, a hospital, an EV charging network, a contractor, a law firm, a food brand house and an architecture practice among them. Each has its own name, logo, colours and typefaces, chosen for its audience rather than copied from the last project. The boards below show them as they render on their own websites.

Files and rights

You receive the vector master files, everyday PNG files, light and dark versions, a square social version and the colour values for screen and print. Typefaces are chosen from fonts licensed for web and print use, or licensed in your company's name when a paid font is the right choice. The design is yours.